So I was poking around on the SEMA website before registering and BANG it hit me.

Frugal Mechanic is in the SEMA 2009 Keynote overview.

This is extremely exciting for us.  We recently hit our 1 year launch anniversary last July, and are extremely happy with the industry recognition we’re receiving in such a short amount of time.

http://www.semashow.com/main/main.aspx?id=70137#Monday-November-2-2009