If you watched any of the alpine skiing events at the 2010 Winter Olympics, you’ve probably noticed a bunch of banners in the background with interlocking rings. Of course, I’m referring to the Audi banners promoting their legendary Quattro all-wheel drive system. Honestly, I can’t decide if the marketing folks at Audi are geniuses or idiots for sponsoring the Olympics. Their logo is so similar to the Olympic rings, I wonder how many people even notice the Audi banners. They just sort of blend into the background. To make matters worse for Audi, not only are the rings very similar, the red and white colors that Audi is known for are also synonymous with Canada.
By the way, if you’re wondering which came first, the Olympic rings were first used in the 1920 Olympics. Audi’s rings, made their debut in 1932, symbolizing the merger of four German car companies, Audi, DKW, Horch and Wanderer






Loading...