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DCI vs SDC: By the Numbers

Posted on 21 January 2014, 5:42 PM PST by Eric Peters under News


DCI Logo SDC Logo

With the introduction of the SEMA Data Co-Op (SDC), in late 2012, there are now two data (PIES/ACES) repositories targeted to Performance & Accessory Data Suppliers & Receivers. With the SDC now out of BETA & in the full Production Phase, we wanted to see how they stack up to DCI from an available data standpoint. The results actually surprised us a lot.

Overall Stats:

DCI vs SDC Total Product Lines

Due to how long DCI has been around in the industry, we expected SDC to be a sub-set, or perhaps a super-set of the DCI product lines:

DCI vs SDC Predicted Product Line Overlap

In practice, the numbers show a much different story:

DCI vs SDC Actual Product Line Overlap

Total Unique Product Lines Between Both: 430
Product Line Overlap: 118 (27%)

DCI Total Market Coverage: 66%
DCI Exclusive Market Coverage: 38%

SDC Total Market Coverage: 62%
SDC Exclusive Market Coverage: 34%

Both have a very large "Exclusive" data sets.

As a data receiver, if you were thinking about moving to the SDC exclusively, at least right now, you'll be leaving behind a lot of brands.

As a data supplier, it might make sense to participate in both repositories, to maximize your distribution to receivers.

Some Notes:

  • DCI had 22 Product Lines that didn't have records in the AAIA Brand Code Database, SDC had 25. These were assumed to be non-overlapping brands & unique to each repository.
    crowd
  • Product Lines that were mapped to a single AAIA Brand Code were effectively "de-duped"
  • Sources: DCI Available Product Lines, SDC Available Product Lines, & AAIA Brand Database
  • If you would like to get a copy of our dataset, please contact us

Frugal Mechanic Featured in SEMA 2009 Keynote

Posted on 29 September 2009, 2:21 PM PDT by Eric Peters under News


So I was poking around on the SEMA website before registering and BANG it hit me.

Frugal Mechanic is in the SEMA 2009 Keynote overview.

This is extremely exciting for us.  We recently hit our 1 year launch anniversary last July, and are extremely happy with the industry recognition we're receiving in such a short amount of time.

http://www.semashow.com/main/main.aspx?id=70137#Monday-November-2-2009

SEMA 2009 Frugal Mechanic Keynote Mention