With the introduction of the SEMA Data Co-Op (SDC), in late 2012, there are now two data (PIES/ACES) repositories targeted to Performance & Accessory Data Suppliers & Receivers. With the SDC now out of BETA & in the full Production Phase, we wanted to see how they stack up to DCI from an available data standpoint. The results actually surprised us a lot.
Due to how long DCI has been around in the industry, we expected SDC to be a sub-set, or perhaps a super-set of the DCI product lines:
In practice, the numbers show a much different story:
Total Unique Product Lines Between Both: 430
Product Line Overlap: 118 (27%)
DCI Total Market Coverage: 66%
DCI Exclusive Market Coverage: 38%
SDC Total Market Coverage: 62%
SDC Exclusive Market Coverage: 34%
Both have a very large "Exclusive" data sets.
As a data receiver, if you were thinking about moving to the SDC exclusively, at least right now, you'll be leaving behind a lot of brands.
As a data supplier, it might make sense to participate in both repositories, to maximize your distribution to receivers.
- DCI had 22 Product Lines that didn't have records in the AAIA Brand Code Database, SDC had 25. These were assumed to be non-overlapping brands & unique to each repository.
- Product Lines that were mapped to a single AAIA Brand Code were effectively "de-duped"
- Sources: DCI Available Product Lines, SDC Available Product Lines, & AAIA Brand Database
- If you would like to get a copy of our dataset, please contact us